Purpose Beats Pleasure & Blooms Beat Blues

by Abhineet kukrety     March, 19 , 2025

"Happiness is like a butterfly; the more you chase it, the more it will elude you, but if you turn your attention to other things, it will come and sit softly on your shoulder." — Henry David Thoreau

With World Happiness Day around the corner, perhaps the question isn't "Am I happy enough?" but rather "How can I create more moments of connection and joy – for myself and others?"

Meaning may be healthier than happiness.

The Pursuit of Happiness: More Than Just a Fancy Phrase

Let's face it – we're all chasing that elusive butterfly called happiness. It's written into the American Declaration of Independence, it's plastered across self-help books, and it's the subject of countless Instagram captions (usually accompanied by sunset pictures or, you guessed it, flowers!).

But what if the pursuit itself is missing the point? What if happiness isn't something to be hunted down, but rather something that naturally blooms when we're busy doing other things – like sending a bunch of sunflowers to someone who needs a smile?

The ancient philosophers had some thoughts on this. Aristotle called it "eudaimonia" – not just fleeting pleasure, but a deeper sense of well-being and flourishing. Kind of like the difference between a quick-wilting bouquet from the sidewalk vs a thoughtfully arranged creation from a certain florist we know (ahem, that's us).

The Science Behind Flower Power: Not Just Pretty Petals

Before you dismiss flowers as merely decorative, let's talk science. 

Remember that genuine smile that crinkles the eyes? That's called the Duchenne smile, named after the 19th-century French physician who studied facial expressions. Research from Rutgers University found that flowers trigger this authentic expression of joy in 100% of participants. Not even chocolate achieved that perfect score (though we still recommend both for maximum happiness).

But it goes deeper. When you receive flowers, your brain releases a cocktail of feel-good chemicals:

Dopamine: The "reward" neurotransmitter

Serotonin: The "mood stabilizer" that fights depression

Oxytocin: The "love hormone" that promotes bonding

It's like your brain is throwing a little biochemical party just waiting to happen.

A Feast for the Senses

Unlike that notification ping on your phone (which also triggers dopamine, but in a less wholesome way), flowers engage multiple senses simultaneously. This multisensory experience creates a richer, more profound impact on our emotional state.

More Than Meets the Eye

The vibrant colors of our Sunshine in a Jar arrangement aren't just randomly pretty – they're speaking to your brain in the language of emotion. Yellow and orange hues trigger associations with sunlight, warmth, and energy. Meanwhile, the soft pinks in our Pink of Health tap into feelings of tenderness and care.

Color psychology isn't just woo-woo talk – it's your visual cortex interpreting wavelengths of light that have emotional associations built over millennia of human evolution. When you see a blooming lotus, your brain isn't just registering "pink thing" – it's processing "life emerging from murky waters" – a powerful visual metaphor for hope and renewal.

The Scent of Happiness: Your Nose Knows

The famed Rajnigandha (tuberose) doesn't amp up its fragrance at night just to show off (okay, maybe a little). That intoxicating scent is reaching directly into your limbic system – the emotional center of your brain. Unlike visual information, which gets processed by your rational cortex first, scent takes a VIP shortcut straight to your emotions.

This is why the fragrance of jasmine or lilies can instantly transport you back to a childhood garden or a significant celebration. Your olfactory memory is creating emotional time travel, and flowers are the vehicle.

Tactile Bliss

Have you ever gently cupped a bloom in your hand, feeling its delicate petals? There's something profoundly comforting about this tactile experience. The soft texture of petals activates receptors in your skin that signal safety and pleasure to your brain.

Even the act of arranging flowers – feeling the sturdy stems, the varied textures – provides a form of sensory meditation. It's not unlike the Japanese practice of Ikebana, which views flower arrangement as a mindful dialogue between human and nature.

The Happiness of Caretaking

There's something uniquely satisfying about keeping flowers alive – especially for those of us who've accidentally turned succulents (supposedly unkillable) into plant jerky. The simple act of trimming stems at an angle, changing water, adding flower food – these small rituals of care connect us to something primal.

Evolutionary psychologists suggest that successfully nurturing plants gives our brains a little dopamine reward because, historically, it meant increased chances of survival. Your brain doesn't know you can just order dinner on Zomato – it's still wired to celebrate your ability to keep living things thriving.

This is why our flower care booklets aren't just practical guides – they're happiness manuals. Each time you follow those steps and see your blooms last longer, you're getting a tiny hit of "I'm competent and connected to nature" satisfaction.

Happiness: Personal Pleasure or Shared Joy?

The research on this is fascinating. Studies consistently show that spending money on others brings more lasting happiness than spending it on ourselves. The same goes for experiences versus material possessions. Giving flowers hits both sweet spots – it's giving someone else an experience.

Think of it this way: that glow you feel when you hand over a gorgeous bunch of Tulips and see the recipient's face light up? That's not just empathetic joy – it's your brain's reward system activating as if you received the gift yourself.

This might explain why flowers have been central to human gift-giving across virtually every culture throughout history. From Hawaiian leis to Indian wedding garlands, we intuitively know that flowers are happiness multipliers – they create joy for both giver and receiver.

From Our Garden to Yours: The Phoolish Way

At Simply Phoolish, we've always known instinctively what science is now confirming: flowers are happiness amplifiers. Our core philosophy isn't just about selling pretty arrangements – it's about simplifying and demystifying the joy of flower gifting.

There seems to be a profound relationship between flowers and human happiness. What is it about these ephemeral blooms that has captivated humanity across cultures and throughout history?

Maybe it's taking a moment to notice the small flowers pushing through cracks in the sidewalk, reminding us that a sense of purpose can bloom in the most unexpected places. Or is it treating yourself to one of our flower subscriptions, bringing regular doses of natural beauty into your space. Or maybe, it's surprising someone who's been having a rough time with an unexpected delivery of tulips or sunflowers.

Whatever form your happiness takes, remember that like flowers, it needs nurturing, attention, and sometimes, a little help from others to fully bloom.

Until next time, stay phoolishly committed to your purpose! 🌺✨

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